Give it to me! Buy it for me! I want it and I want it now! NOW! I won’t stop and you can’t make me! I will scream until I get your attention, until you give in to me. I can have what I want when I want it! I HAVE to have it, I NEED it, and if you do not buy it for me you do not love me. The advertisements told me so. I am a pretty pretty princess. Everything always has to go my way because I am the most important person ever. If you do not let me have my way I will be very angry! I will scream; I will destroy my toys in front of you. You should be afraid of me!

In my work, I explore the persona of the bratty little girl. Consumer society turns innocent little girls into greedy, insatiable monsters who become violent when met with opposition. The little brat will use the cute and innocent act as a clever ploy of manipulation before she turns to more aggressive behavior. Children’s minds are inherently self-centered and primarily concerned with instant gratification via whatever means necessary. Consumer society preys on this child mentality invoking deep needs for material worth. Bombardments of marketing and advertisements fuel the ego by promoting consumption and promising ultimate and instant gratification that can only be achieved by buying some product. In this fast-paced, retail-driven culture the new American dream is summed up as having what we want when we want it. Children are conditioned early on to believe they can have it all (no matter their social status) and this misconception lingers well into adolescent years.

I am fascinated by the fusion of the little pop princess covered in pink and a display of raw aggression. To me the guile and tantrums are like well-played performances. I use playful glitz and glam to subvert the deep-seated debauchery. The bratty little girl tries to fight for power with the viewer who essentially has become the parent. Using a downward angle I can force the viewer into this condescending position. The image of the bratty little girl or spoiled princess is one latent with preconceived connotations thus I intend my work to conjure each viewers own personal judgments. It is interesting to me how society reacts to a monster it created.